• Preface
  • What’s New in This Edition?
    • New Chapters
    • New Topics
    • New Cases
    • New Coauthor
  • The Book’s Learning Objectives (Learning Outcomes)
  • Features of This Book
    • Most Comprehensive EC Textbook
    • Managerial Orientation
    • Experienced Coauthors and Contributors
    • Real-World Orientation
    • Solid Theoretical Background and Research Suggestions
    • Most Up-to-Date and Current Topics
    • Social Media and Commerce
    • Integrated Systems
    • Global Perspective
    • Small- and Middle-Sized Companies
    • The Public Sector
    • Interdisciplinary Approach
    • EC Failures and Lessons Learned
    • Online Tutorials
  • User-Friendliness
  • Links, Links, Links, and References
  • Other Outstanding Features
  • Organization of the Book
    • Part 1: Introduction to e-Commerce and e-Marketplaces
    • Part 2: E-Commerce Applications
    • Part 3: Emerging EC Platforms
    • Part 4: EC Support Services
    • Part 5: E-Commerce Strategy and Implementation
  • Learning Aids
  • Supplementary Materials
    • Companion Website: affordable-ecommerce-textbook.com
  • Content Contributors
  • Acknowledgments
  • Reviews
• Contents
• Part I: Introduction to E-Commerce and E-Marketplaces
  • 1: Overview of Electronic Commerce
    • Opening Case How Starbucks Is Changing to a Digital and Social Enterprise
      • The Problem
      • The Solution: Going Digital and Social
        • The Electronic Commerce Initiatives
          • Online Store
          • The eGift Card Program
          • Loyalty Program
          • Mobile Payments
      • Social Media Projects
        • Exploiting Collective Intelligence
        • Starbucks’ Activities on Facebook
        • Starbucks’ Presence on LinkedIn and Google+
        • Starbucks’ Activities on Twitter
        • Starbucks’ Activities on YouTube, Flickr, Pinterest, and Instagram
      • Starbucks Digital Network
        • Global Activities
        • Early Adoption of Foursquare: A Failure
      • The Results
    • 1.1 Electronic Commerce: Definitions and Concepts
      • Defining Electronic Commerce
      • Defining e-Business
      • Major EC Concepts
        • Pure Versus Partial EC
        • EC Organizations
        • Cyberspace
      • Electronic Markets and Networks
    • Section 1.1 Review Questions
    • 1.2 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History
      • The Content and Framework of e-Commerce
      • An EC Framework
      • Classification of EC by the Nature of the Transactions and the Relationships Among Participants
        • Business-to-Business (B2B)
        • Business-to-Consumer (B2C)
        • Consumer-to-Business (C2B)
        • Intrabusiness EC
        • Business-to-Employees (B2E)
        • Drop-shipping
        • Consumer-to-Consumer (C2C)
        • Collaborative Commerce
        • e-Government
      • A Brief History of EC
        • The Global Nature of EC
        • The Interdisciplinary Nature of EC
        • The Google Revolution
        • Cyber Monday, Singles’ Day, and Prime Day
        • Social Commerce
        • EC Failures
        • EC Successes
    • Case 1.1: EC Application
      • The Opportunity
      • The Solution
      • The Results
      • Questions
    • Section 1.2 Review Questions
    • 1.3 Drivers and Benefits of e-Commerce
      • The Drivers of e-Commerce
      • The Benefits of e-Commerce
        • Opportunities for Entrepreneurs
        • EC as a Provider of Efficiency, Effectiveness, and Competitive Advantage
    • Section 1.3 Review Questions
    • 1.4 Social Computing and Commerce
      • Social Computing
      • Web 2.0
      • Social Media
        • The Difference Between Social Media and Web 2.0
      • Social Networks and Social Networking Services
        • Social Networking Services
        • Social Networking
      • Enterprise Social Networks
      • Social Commerce
      • The Major Tools of Web 2.0
    • Section 1.4 Review Questions
    • 1.5 The Digital and Social Worlds: Economy, Enterprises, and Society
      • The Digital Economy
        • Sharing Economy
          • Sharing Economy and e-Commerce
        • The Social Impact
          • The Apps Society
      • The Digital Enterprise
      • The Social Business (Enterprise)
        • The Social Business Forum’s Definition
        • IBM’s Approach
        • The Social Enterprise
      • The Digital Revolution and Society
      • Some Impacts of the Digital and Social Worlds
        • Disruptive Impacts of e-Commerce
        • The Social Customer
    • Section 1.5 Review Questions
    • 1.6 Electronic Commerce Business Models
      • The Structure and Properties of Business Models
        • Revenue Models
          • Innovative Revenue Models for Individuals
        • Value Proposition
        • Functions of a Business Model
      • Typical EC Business Models
      • Classification of Business Models in e-Commerce
    • Section 1.6 Review Questions
    • 1.7 The Limitations, Impacts, and the Future of e-Commerce
      • The Limitations and Barriers of EC
        • Ethical Issues
        • Overcoming the Barriers
      • Why Study e-Commerce?
      • The Future of EC
    • Section 1.7 Review Questions
    • 1.8 Overview of This Book
      • Part I: Introduction to e-Commerce and e-Marketplaces
      • Part II: EC Applications
      • Part III: Emerging EC Delivery Platforms
      • Part IV: EC Support Services
      • Part V: EC Strategy and Implementation
      • Online Mini Tutorials
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignment and Projects
    • Closing Case: e-Commerce at the National Football League (NFL)
      • Selling Online
      • Selling in China
      • Information, News, and Social Commerce
      • Videos and Fantasy Games
      • Smartphone Experience
      • Wireless Applications in Stadiums
      • Other Applications
      • Questions
    • References
  • 2: E-Commerce: Mechanisms, Platforms, and Tools
    • Opening Case Pinterest A New Kid on the E-Commerce Block
      • The Opportunity
      • The Solution
        • The Business and Revenue Models
        • Marketing Models
        • Selling Data for Market Research and Analysis
        • Other Suggestions for Doing Business on Pinterest
        • Using Pinterest for Advertising and Marketing
      • Results and Managerial Issues
        • Legal Concerns
        • The Competition
      • Conclusion
    • 2.1 Electronic Commerce Mechanisms: An Overview
      • EC Activities and Support Mechanisms
      • The Online Purchasing Process
    • Section 2.1 Review Questions
    • 2.2 E-Marketplaces
      • Electronic Markets
      • The Components and Participants in E-Marketplaces
      • Disintermediation and Reintermediation
    • Case 2.1: EC Application Blue Nile Inc.: Change and Adaptation in the Online Jewelry Industry
      • Changing the Industry
      • Adapting to the Market
      • Questions
      • Types of E-Marketplaces
        • Private E-Marketplaces
        • Public E-Marketplaces
    • Section 2.2 Review Questions
    • 2.3 Customer Shopping Mechanisms: Webstores, Malls, and Portals
      • Webstores
        • Microsites
      • Electronic Malls
      • Web (Information) Portals
        • Types of Portals
      • The Roles and Value of Intermediaries in E-Marketplaces
        • Brokers
      • Distributors in B2B
    • Section 2.3 Review Questions
    • 2.4 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts
      • Electronic Catalogs
      • EC Search Activities, Types, and Engines
        • Types of EC Searches
        • Search Engines
        • Voice-Powered Search
        • Video and Mobile Search
        • Mobile Search
        • Visual Shopping Search Engine
        • Social Network Search Engines
      • Shopping Carts
        • Product Configuration (Self-Customization)
        • Questions and Answers Online
    • Section 2.4 Review Questions
    • 2.5 Auctions, Bartering, and Negotiating Online
      • Definition and Characteristics
      • Dynamic Pricing
      • Traditional Auctions Versus E-Auctions
        • Limitations of Traditional Offline Auctions
        • Electronic Auctions
      • Types of Auctions
        • One Buyer, One Seller
        • One Seller, Many Potential Buyers
        • One Buyer, Many Potential Sellers
          • Reverse Auctions
          • The Name-Your-Own-Price Model
        • Many Sellers, Many Buyers
          • Penny Auctions
      • Benefits of E-Auctions
      • Limitations of E-Auctions
        • Minimal Security
        • Possibility of Fraud
        • Limited Participation
      • Online Bartering
      • Online Negotiating
    • Section 2.5 Review Questions
    • 2.6 Virtual Communities and Social Networks
      • Characteristics of Traditional Online Communities and Their Classification
        • Classifications of Virtual Communities
          • Public Versus Private Communities
          • Classification Categories
      • Social Networking Service (Sites)
        • A Definition and Basic Information
        • A Global Phenomenon
        • Representative Capabilities and Services Provided by Social Networking Sites
      • Business-Oriented Public Social Networks
        • Some Capabilities of Business-Oriented Networks
    • Case 2.2: EC Application Craigslist: The Ultimate Online-Classified Community
      • Concerns About Craigslist
      • Private (or Enterprise) Social Networks
      • Business Models and Services Related to Social Networking
      • Mobile Social Commerce
      • Mobile Social Networking
        • Mobile Enterprise Networks
        • Examples of Social Mobile Commerce Applications
      • Recent Innovative Tools and Platforms for Social Networking
        • Mobile Community Activities
    • Section 2.6 Review Questions
    • 2.7 Emerging EC Platforms: Augmented Reality and Crowdsourcing
      • Augmented Reality
        • Applications in E-Commerce
          • Applications in Social Gaming
        • Virtual Reality (VR)
          • Comparing AR and VR
      • Crowdsourcing
        • Definitions and Major Concepts
        • The Process of Crowdsourcing
        • Benefits of Crowdsourcing
    • Section 2.7 Review Questions
    • 2.8 The Future: Web 3.0, Web 4.0, and Web 5.0
      • Web 3.0: What Does the Future Hold?
        • Web 3.0 and the Semantic Web
        • Concerns
      • The Technological Environment
        • Web 4.0
        • Web 5.0
    • Section 2.8 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: Driving Customer Engagement with Augmented Reality at Tesco
      • The Problem
      • The Solution
      • The Results
      • Questions
    • References
• Part II: E-Commerce Applications
  • 3: Retailing in Electronic Commerce: Products and Services
    • Opening Case Amazon.com—E-Commerce Innovator
      • The Problem
      • The Solution: Innovations and Reaching Out to Customers
        • Making Buying Easier
        • Creating New Customers
        • New Products and Services
      • The Results
    • 3.1 Internet Marketing and B2C Electronic Retailing
      • Overview of Electronic Retailing
      • Size and Growth of the B2C Market
        • Developments in B2C E-Commerce
      • Characteristics and Advantages of Successful E-Tailing
        • Advantages of E-Tailing
    • Section 3.1 Review Questions
    • 3.2 E-Tailing Business Models
      • Classification of Models by Distribution Channel
        • Direct Marketing by Mail-Order Companies
        • Direct Sales by Manufacturers and Make to Order
        • Virtual (Pure-Play) E-Tailers
        • Drop-Shipping
        • Click-and-Mortar Retailers and Multichanneling
        • Convergence and Omnichannel
        • Retailing in Online Malls
      • Referring Directories
      • Malls with Shared Services
      • Other B2C Models and Special Retailing
      • B2C Social Shopping
        • Flash Deals (Deals of the Day)
        • Online Group Buying
        • Personalized Event Shopping
        • Private Shopping Clubs
        • Group Gifting Online
        • Location-Based E-Commerce
      • Drop-Shipping
        • The Process of Drop-Shipping
        • The Participants in the Process
        • The Benefits of Drop-Shipping
        • The Disadvantages of Drop-Shipping
        • Some Suggestions for Implementation
    • Section 3.2 Review Questions
    • 3.3 Online Travel and Tourism (Hospitality) Services
      • Characteristics of Online Travel
        • Services Provided
        • Using Mobile Devices
        • Social Travel Networks
    • Case 3.1: EC Application Zillow—Unique Tools For the Real Estate Marketplace
      • Questions
      • Benefits, Limitations, and Competition in Online Travel Services
      • Competition in Online Travel
      • Corporate Travel
    • Section 3.3 Review Questions
    • 3.4 Employment and the Online Job Market
      • The Internet Job Market
        • Online Job Markets on Social Networks
        • Global Online Portals for Job Placement
      • Benefits and Limitations of the Electronic Job Market
    • Section 3.4 Review Questions
    • 3.5 Online Real Estate, Insurance, and Stock Trading
      • Real Estate Online
        • Zillow, Craigslist, and Other Web 2.0 Real Estate Services
      • Insurance Online
      • Online Stock Trading and Investments
    • Section 3.5 Review Questions
    • 3.6 Online Banking and Personal Finance
      • E-Banking
      • Online Banking Capabilities
      • Pure Virtual Banks
        • P2P Lending
    • Case 3.2: EC Application Security for Online Bank Transactions
      • Questions
        • Risks
      • Online Billing and Bill Paying
        • Taxes
        • Mobile Banking
    • Section 3.6 Review Questions
    • 3.7 On-Demand Delivery of Products, Digital Items, Entertainment, and Gaming
      • On-Demand Delivery of Products
        • Speed of Delivery
      • Online Delivery of Digital Products, Entertainment, and Media
        • Online Entertainment
        • iTunes
        • Online Ticketing
      • Internet TV and Internet Radio
        • Internet TV
        • Internet Radio
        • Pandora Radio
      • Social Television (TV)
        • Characteristics of Social TV
        • Adult Entertainment
        • Internet Gaming
      • Legal Aspects
    • Section 3.7 Review Questions
    • 3.8 Online Purchasing Decision Aids
      • Shopping Portals
      • Price and Quality Comparison by Shopbot Software Agents
        • Google Enterprise Search and Enterprise Search Appliance
        • “Spy” Services
      • Ratings, Reviews, and Recommendation Sites
      • Comparison Shopping Websites
      • Social Network Influence
      • Trust Verification Sites
        • Concerns About Reviews, Ratings, and Recommendations
      • Other Shopping Assisting Tools
      • Aggregators
        • Digital Coupons
        • Self-Service
    • Section 3.8 Review Questions
    • 3.9 The New Face of Retail Competition: Retailers Versus E-Tailers
      • The Online Versus Offline Competition: An Overview
        • Global Competition
      • Retailers Versus E-Tailers
      • Convergence and Omnichannel
      • Examples of Click-and-Brick Retailers
        • Other Strategies
      • What Can Traditional Retailers Do?
        • Can Small Businesses Survive?
        • Going Global
        • Conclusion
    • Section 3.9 Review Questions
    • 3.10 Issues in E-Tailing and Lessons Learned
      • Disintermediation and Reintermediation
        • Resistance to Change
      • Channel Conflict
      • Product and Service Customization and Personalization
      • Lessons Learned from Failures and Lack of Success of E-Tailers
    • Section 3.10 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: Etsy—A Social-Oriented B2C Marketplace
      • The Company’s Mission
      • The Community
      • The Business and Revenue Models
      • Competition
      • Conclusion
      • Questions
    • References
  • 4: Business-to-Business E-Commerce
    • Opening Case Alibaba.Com—The World’s Largest B2B Marketplace
      • The Opportunity
      • The Solution
        • The Database
        • Community Services
        • The Competition
      • The Results
    • 4.1 Concepts, Characteristics, and Models of B2B E-Commerce
      • Basic B2B Concepts and Process
      • The Basic Types of B2B Transactions and Activities
      • The Basic Types of B2B E-Marketplaces and Services
        • One-to-Many and Many-to-One: Private E-Marketplaces
        • Many-to-Many: Public Exchanges (or E-Marketplaces)
        • Supply Chain Improvers and Collaborative Commerce
          • Collaboration
      • Market Size and Content of B2B
      • B2B Components
        • Parties to the Transaction: Sellers, Buyers, and Intermediaries
        • Types of Materials Traded: What Do Firms Buy?
        • B2B Marketplaces and Platforms
      • Online Service Industries in B2B
      • The Benefits and Limitations of B2B
    • Section 4.1 Review Questions
    • 4.2 B2B Marketing: Sell-Side E-Marketplaces
      • Sell-Side Models
        • B2B Sellers
      • Sales from Catalogs: Webstores
        • Distributors’ Catalogs
        • Self-Service Portals
        • Benefits and Limitations of Online Sales from Catalogs
      • Comprehensive Sell-Side Systems
      • Selling Via Distributors and Other Intermediaries
    • Section 4.2 Review Questions
    • 4.3 Selling Via E-Auctions
      • The Benefits of Auctions on the Sell Side
      • Auctioning from the Company’s Own Site
      • Using Intermediaries in Auctions
      • Examples of B2B Forward Auctions
    • Section 4.3 Review Questions
    • 4.4 One-From-Many: E-Procurement at Buy-Side E-Marketplaces
      • Inefficiencies in Traditional Procurement Management
      • Procurement Methods
      • E-Procurement Concepts
        • The Goals and Process of E-Procurement
        • Types of E-Procurement
      • The Benefits and Limitations of E-Procurement
        • The Benefits of E-Procurement
        • The Limitations and Challenges of E-Procurement
    • Section 4.4 Review Questions
    • 4.5 Reverse Auctions at Buy -Side E-Marketplaces (E-Tendering)
      • The Major Benefits of Reverse Auctions
      • Conducting Reverse Auctions
    • Case 4.1: EC Application Amazon Enters the B2B Market
      • The Problem
      • The Solution
      • The Results
      • Questions
        • E-Tendering by Governments
        • Group Reverse Auctions
    • Section 4.5 Review Questions
    • 4.6 Other E-Procurement Methods
      • Desktop Purchasing
      • Group Purchasing
        • Internal Aggregation of Purchasing Orders
        • External Aggregation for Group Purchasing
      • Buying from Other Sources
      • Acquisition Via Electronic Bartering
      • Selecting an Appropriate E-Procurement Solution
    • Section 4.6 Review Questions
    • 4.7 B2B Exchanges (E-Marketplaces): Definitions and Concepts
      • Global Exchanges
      • Functions of and Services Provided by Exchanges
        • Functions and Services of B2B Exchanges
      • Ownership of B2B Exchanges
        • Third-Party Independent Exchanges
        • Consortium Trading Exchanges (CTE)
      • Dynamic Pricing in B2B Exchanges
      • Advantages, Limitations, and the Revenue Model of Exchanges
        • Revenue Models
    • Section 4.7 Review Questions
    • 4.8 B2B in Web 2.0 and Social Networking
      • E-Communities in B2B
      • The Opportunities of Social Commerce in B2B
      • The Use of Web 2.0 Tools in B2B
        • B2B Games (Gamification)
      • Virtual Trade Shows and Trade Fairs
      • Social Networking in B2B
        • Using Twitter in B2B
      • Examples of Other Activities of B2B Social Networks
        • Success Stories
      • The Future of B2B Social Networking
      • Convergence of B2B, B2C, and Social Networking
    • Case 4.2: EC Application: E-Procurement in Healthcare
      • The Problem
      • The Solution
      • The Results
    • Section 4.8 Review Questions
    • 4.9 Collaborative Commerce
      • Essentials of Collaborative Commerce
      • The Elements and Processes of C-Commerce
      • Collaboration Hubs
      • Improving Collaborative Commerce
      • Representative Examples of Collaborative Commerce
        • Vendor-Managed Inventory Systems
        • Retailer–Supplier Collaboration
        • Reducing Transportation and Inventory Costs
        • Reduction of Design Cycle Time
        • Elimination of Channel Conflict: Collaboration with Dealers and Retailers
      • Social Collaboration
      • Barriers to C-Commerce
        • Overcoming Barriers to C-Collaboration
          • Collaboration Processes and Software
    • Section 4.9 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: Maybelline Uses Collaborative Commerce to Manage Distribution
      • The Problem
      • The Solution
      • The Results
    • References
  • 5: Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce
    • Opening Case E-Government in Estonia
      • The Problem
      • The Solution
        • Sample Applications (per Kwang 2017a)
      • The Results
    • 5.1 Digital Government: An Overview
      • Definition and Scope
      • Government-to-Citizens
        • Electronic Voting
          • Hackable Elections
        • Electronic Benefits Transfer
      • Government-to-Business
        • Government E-Procurement
        • Group Purchasing
        • Forward and Reverse E-Auctions
      • Government-to-Government
      • Government-to-Employees and Internal Efficiency and Effectiveness
        • Government-to-Employees (G2E)
        • Internal Efficiency and Effectiveness (IEE)
      • Implementing E-Government
      • The Transformation to E-Government
      • E-Government 2.0 and Social Media and Networking
        • The Potential of E-Government 2.0 (Social Media)
      • M-Government
        • Smart Cities
        • The Benefits of M-Government
        • Some Implementation Issues
      • Cutting-Edge Technologies in e-Government
        • Artificial Intelligence (AI) Applications
        • Virtual Advisors
        • Chatbots
        • Virtual Reality and Augmented Reality
        • How Chatbots Will Affect Government
        • Other Areas
    • Section 5.1 Review Questions
    • 5.2 E-Learning, E-Training, and E-Books
      • The Basics of E-Learning: Definitions and Concepts
      • Benefits and Drawbacks of E-Learning
        • Benefits of E-Learning
        • Drawbacks and Challenges of E-Learning
      • Distance Learning and Online Universities
        • Virtual Universities: Real Degrees
        • Innovations in E-Learning
      • Online Corporate Training
        • Using Computer Games for Training Current and New Employees
        • M-Learning
      • Social Networks and E-Learning
      • Some Recent Technology Support of E-Learning
      • Visual Interactive Simulation
        • Robotics, Chatbots, Telepreser, Robots, and More
          • Using Chatbots
          • Recent Technologies
          • Virtual Assistants
      • E-Learning Management Systems
      • Electronic Books (E-Books)
        • Devices for Reading E-Books
        • Combining E-Readers and Tablets
        • Advantages and Limitations of E-Books
        • A Final Note: Is This the End of Printed Books?
    • Section 5.2 Review Questions
    • 5.3 E-Health
      • Definition
      • Electronic Medical Record Systems (EMR)
      • Doctors’ System
      • Patient Services
      • Social Media and Commerce
      • Medical Devices and Patient Surveillance
      • Medical Research
      • Administrative Purposes
    • Section 5.3 Review Questions
    • 5.4 Digital Disruption and Sharing Economy Models: Ride and Accommodation Sharing
      • Digital Disruption: An Introduction
        • Dealing with Disruptive Forces
        • Disruptive Companies and Technologies
      • Sharing Economy
      • Ride (Transportation) Sharing
      • Accommodation Sharing
        • Free Home Sharing
    • Section 5.4 Review Questions
    • 5.5 Person-to-Person Electronic Commerce Models
      • E-Commerce: P2P Applications
        • P2P Auctions
        • Selling and Buying in P2P
        • Peer-to-Peer Money Lending
          • Lending Club Is the Largest Commercial Marketplace for P2P Lending
    • Case 5.1: EC Application The Lending Club Corp.
      • The Business Model
        • The Revenue Model
        • The Secondary Market
      • Problems Faced by Lending Club
      • Conclusion
      • Questions
        • Selling via Classified Ads
        • Personal Services Online
        • Vacation (Short-Term) Rentals
    • Case 5.2: EC Application Airbnb: An E-Commerce Disruption in the Hospitality Industry
      • Questions
        • File-Sharing Utilities: Napster and Others
        • P2P Activities in Social Networks and Trading Virtual Properties
    • Section 5.5 Review Questions
    • Managerial Issues
    • Summary
    • 5.6 Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: Henry Ford Health System Provides Superior Patient Experience Using It and E-Commerce
      • The Challenges
        • The Solution
      • The Results
    • References
• Part III: Emerging EC Platforms
  • 6: Mobile Commerce and the Internet of Things
    • Opening Case Hertz Goes Mobile All the Way
      • The Problem
      • The Solution
      • The Results
    • 6.1 Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits
      • Basic Concepts, Magnitude, and the Landscape
        • The Magnitude of M-Commerce
        • The Landscape of M-Commerce
        • Mobile and Social: A Powerful EC Combination
      • The Attributes of M-Commerce
      • An Overview of the Applications of M-Commerce
      • The Benefits of M-Commerce
        • Benefits for Organizations
        • Benefits for Individuals and Customers
        • Benefits to Society
      • Mobile Commerce Trends
    • Section 6.1 Review Questions
    • 6.2 The Enabling Infrastructure: Components and Services of Mobile Computing
      • Overview of Mobile Computing
      • Mobile Devices
        • Smartphones
        • Tablets
        • Wearable Devices
        • Radio-Frequency Identification (RFID)
      • Mobile Computing Software and Services
        • Mobile Portals and Content Providers
        • Short Message Service
        • Multimedia Messaging Services (MMS)
        • The Internet of Things (IoT)
        • Location-Based Services
      • Voice-Support Services
        • IVR Systems
        • Intelligent Personal Assistants and Robo-advisors
        • Voice Portals
        • Other Mobile Devices
      • Mobile Apps
        • Mobile Apps and Their Management
      • Putting It All Together
    • Section 6.2 Review Questions
    • 6.3 Mobile Banking and Financial Applications
      • Mobile Banking
        • Mobile Banking Apps
      • Internet-Only Banks
        • Selecting a Bank
          • Bank of Internet USA (BOFI)
      • Using Cutting Edge Technologies in Mobile Banking
      • Other Mobile Finance Applications
        • Mobile Stock Trading
        • Real Estate Mobile Applications
    • Section 6.3 Review Questions
    • 6.4 Mobile Enterprise Solutions: From Supporting the Workforce to Improving Internal Operations
      • Defining Mobile Enterprise (Enterprise Mobility)
        • A Working Definition of Mobile Enterprise
      • The Framework and Content of Mobile Enterprise Applications
      • Mobile Workers
        • Mobile CRM
          • Using Messaging in CRM
      • Other Enterprise Mobile Applications
        • Transportation Management
      • Trends for 2015 And Beyond
        • Enterprise Mobility 2017
    • Section 6.4 Review Questions
    • 6.5 Mobile Entertainment, Gaming, Consumer Services, and Mobile Marketing
      • Overview of Mobile Entertainment
      • Mobile Streaming Music and Video Providers
      • Entertainment in Cars
      • Mobile Games
        • Hurdles for Growth
      • Mobile Gambling
      • Mobility and Sports
      • Service Industry Consumer Applications
        • Healthcare
        • Hospitality Management: Hotels, Resorts, and Restaurants
        • Tablets and Other Mobile Devices in Restaurants
        • Other Industries
      • Mobile Marketing: Shopping and Advertising
      • Mobile Shopping
      • Mobile Advertising
    • Section 6.5 Review Questions
    • 6.6 Location-Based Commerce
      • Basic Concepts in L-Commerce
      • L-Commerce Infrastructure
        • Geolocation
        • The GPS: Positioning Component
        • Location-Based Data
          • Using Data Collections
        • Locating Customers in Physical Stores
        • Geographical Information Systems
        • Location-Based Services and Applications
        • Four Labs, Inc. and Swarm
          • Personnel Tracking
        • Social Location-Based Marketing
        • Location-Based Applications 2016
          • Foursquare and Swarm
          • GasBuddy
          • Waze
          • Glympse
          • Dark Sky
          • Happn
          • Trigger
      • Barriers to Location-Based M-Commerce
      • The Viability of LBC
    • Section 6.6 Review Questions
    • 6.7 Ubiquitous (Pervasive) Computing
      • Overview of Ubiquitous Computing
        • Definitions and Basic Concepts
          • The Internet of Things (IoT)
        • Context-Aware Computing
      • From Theory to Practice
        • Smart Meters and Grids
      • Implementation Issues in Ubiquitous Computing
    • Section 6.7 Review Questions
    • 6.8 Wearable Computing and Smart Gadgets: Watches, Fitness Trackers, and Smart Glasses
      • Wearable Computing Applications and Devices
        • Sensors
      • Enterprise Wearables
        • State of the Art
      • Smartwatches
      • Fitness (Activity) Trackers
      • Digital (Smart) Glasses
        • Google Glasses
        • Augmented Reality Glasses
    • Section 6.8 Review Questions
    • 6.9 Implementation Issues in Mobile Commerce: From Security and Privacy to Barriers to M-Commerce
      • M-Commerce Security and Privacy Issues
        • Privacy
      • Technological Barriers to M-Commerce
      • Failures in Mobile Computing and M-Commerce
      • Ethical, Legal, Privacy, and Health Issues in M-Commerce
      • Enterprise Mobility Management
        • The BYOD Issue
          • Build (or Bring) Your Own App (BYOA)
        • Everything “On-Demand” via Mobile Apps
        • Other Managerial Issues
        • Conclusion
    • Section 6.9 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: Can Uber Continue to Grow in an Evolving Market?
      • Business Model
        • Regulation
      • Competition
      • Future Plans
      • Questions
    • References
  • 7: Intelligent (Smart) E-Commerce
    • Opening Case INRIX Solves Transportation Problems
      • The Problem
      • The Solution
      • The Results
    • 7.1 Introduction to Intelligent E-Commerce
      • An Overview of Intelligent E-Commerce
    • Section 7.1 Review Questions
    • 7.2 The Essentials of Artificial Intelligence
      • Artificial Intelligence (AI): Definitions and Characteristics
        • The Capabilities of Intelligence
        • How Intelligent Is AI?
          • Turing Test
      • The Content of the AI Field
        • Intelligent Agents
        • Machine Learning
        • Robotics Systems
          • Robots are Taking Our Jobs
        • Natural Language Processing
        • Speech (Voice) Understanding
        • Language Translation
      • Chatbots
        • Chatbots in E-Commerce
        • Knowledge Systems
    • Section 7.2 Review Questions
    • 7.3 Recent AI Applications in E-Commerce
      • The AI Contribution to E-Commerce
      • AI in E-Commerce: Some Illustrative Examples
        • Marketing and Advertising
        • Customer Service and Advice
        • AI in B2B
        • Other Applications
        • Conclusion
    • Section 7.3 Review Questions
    • 7.4 Knowledge (Expert) Systems
      • An Overview of Knowledge Management
      • Knowledge Management Types and Activities
      • Knowledge Sharing
      • How Is Knowledge Management Related to E-Commerce?
      • KM and Social Networks
      • Expert Systems
        • The Major Components of an Expert System
        • The Process and Capabilities of Expert Systems
      • Knowledge-Based System
    • Case 7.1 EC Application Allstate Is Using Knowledge Systems
      • The Problem
      • The Solution
      • The Results
      • Questions for the Case
    • Section 7.4 Review Questions
    • 7.5 Intelligent Personal Assistants and Robot Advisers
      • Amazon’s Alexa
        • Alexa Skills
        • Amazon Echo
        • Amazon Echo Dot
        • Amazon Echo Tap
      • Apple’s Siri
        • Viv
      • Other Personal Assistants
        • Facebook and Its CEO
        • IBM Watson
        • Alfie: Sears Voice-Controlled Shopping Assistant
      • Personal Robots
    • Application Case 7.2 EC Application Autonomous’ Personal Robot
      • The Personal Robot of Autonomous
      • Questions for the Case
        • Robo Advisors
    • Section 7.5 Review Questions
    • 7.6 The Internet of Things and E-Commerce
      • The Essentials of IoT
        • Definitions and Characteristics
      • The Structure of IoT Applications
      • The Major Benefits of IoT
      • The Drivers of IoT
      • How the IoT Works
      • Some Issues in Implementing the IoT
    • Section 7.6 Review Questions
    • 7.7 Selective Demonstrations of IoT in Action
      • A Sampler of Existing Applications
        • Nest: A Google Company
      • Smart Homes and Appliances
        • More on Smart Appliances
        • New Home Appliances in CES 2016
      • Smart Cities
      • Smart Cars (Self-Driven)
    • Section 7.7 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debate
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: CNH Industrial Uses the Internet of Things to Excel
      • The Problem
      • The Solution
      • The Results
      • Questions for the Case
    • References
  • 8: Social Commerce: Foundations, Social Marketing, and Advertising
    • Opening Case Social Media Wants Your Marketing Dollars
      • The Problem
      • The Solution
      • The Results
    • 8.1 Social Commerce: Definitions and Evolution
      • Definitions
      • The Evolution of Social Commerce
    • Section 8.1 Review Questions
    • 8.2 The Content of the Social Commerce Field
      • The Landscape and Major Components of the Field
      • Social Media Marketing
      • Enterprise 2.0
        • Examples of Social Enterprise Applications
      • The Future
    • Section 8.2 Review Questions
    • 8.3 The Benefits and Limitations of Social Commerce
      • Benefits to Customers
      • Benefits to Retailers
      • Benefits to Other Types of Enterprises
      • The Social Business: An IBM Approach
      • New or Improved Business Models
      • Concerns and Limitations of Conducting Social Commerce
    • Section 8.3 Review Questions
    • 8.4 Social Shopping: Concepts, Benefits, and Models
      • Definitions and Drivers of Social Shopping
        • The Drivers of Social Commerce
        • Concepts and Content of Social Shopping
        • Why Shoppers Go Social
        • The Roles in Social Commerce
        • Benefits of Social Shopping
        • What Elements to Expect in a Social Shopping Site
      • Traditional E-Commerce Sites with Social Media Additions
      • The Major Types and Models of Social Shopping
        • Group Buying
          • Group Buying in China
        • The Process
        • Deal Purchases (Flash Sales)
        • Shopping Together Online in Real Time
          • Shopping Together Sites
          • Co-Shopping
        • Online Social Shopping Communities
        • Examples of Shopping Communities
    • Case 8.1: EC Application Polyvore A Trendsetter in Social Shopping
      • Questions
        • Private Online Shopping Clubs
      • Other Innovative Models
      • Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces
        • Recommendations in Social Commerce
        • Ratings and Reviews
        • Social Recommendations and Referrals
        • Illustrative Examples of Recommendation Sites
          • Buzzillions
        • Concerns about Social Reviews and Recommendations
      • Other Shopping Aids and Services
        • Yelp: The Shoppers’ Best Helper
          • How Yelp Works
        • Collaborative Product Reviews
        • Dealing with Complaints
      • Social Marketplaces and Direct Sales
        • Direct Sales from within Social Networks
        • Socially Oriented Person-to-Person (P2P) Selling, Buying, Renting, or Bartering
          • P2P Sharing (Also Known as Collaborative Consumption)
      • Shopping for Virtual Goods in a Virtual Economy
        • The Virtual Economy
        • Why People buy Virtual Goods
      • Real-Time Online Shopping
      • Social Shopping in the Near Future
    • Section 8.4 Review Questions
    • 8.5 Social Advertising: From Viral Advertising to Microblogging and Other Promotions
      • Social ads and Social Apps
      • Viral (Word-of-Mouth) Marketing and Social Networking
        • Viral Blogging
        • Other Viral Marketing Methods
      • Using YouTube and Other Social Presentation Sites for Advertising
        • Viral Videos
          • Why It Works
      • Using Twitter as an Advertising and Marketing Tool
      • Using Facebook for Advertising
        • Banners and Other ads
        • Facebook Offers
        • Community Presence
      • Using LinkedIn
      • Other Innovative Ways to Advertise in Social Media
        • The Changing Rules of Branding
        • Using Blogs
        • Using Coupons
        • Using Snapchat
        • Mobile Advertising
    • Section 8.5 Review Questions
    • 8.6 Social Customer Service and CRM
      • How Does Social Networking Empower Customers?
      • Social CRM
        • Definition
        • The Components of Social CRM
      • How to Serve the Social Customers
        • Methods and Guidelines for Social Customer Service
          • Social Listening
      • The Benefits of Social CRM
    • Case 8.2: EC Application iRobot Uses Social Media for Multichannel CRM
      • Social CRM: Serve the Customers While Learning from Them
        • Specific Social Media CRM Activities
        • General Social Media Activities
      • The Evolution of Social CRM
      • Multidimensional Presentation SCRM
        • Conclusions
      • Examples of Implementation of Social Customer Service and CRM
        • Social Networking Helps Customer Service in Small Companies
      • Reputation Management System
    • Section 8.6 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: How Sony Uses Social Media for Improving CRM
      • The Problem
        • The Solution
      • The Results
      • Questions
    • References
  • 9: Social Enterprise and Other Social Commerce Topics
    • Opening Case Maximizing the Impact of Social Media with a Minimum of Effort in Mortgage Lending
      • The Problem
      • The Mortgage Industry
      • The Solution
      • The Results
    • 9.1 Social Business and Social Enterprise
      • Definitions: Social Business and Social Enterprise
        • Social Business
          • Social Employees
        • The Social Enterprise (Enterprise 2.0)
        • More Complex Definitions
          • The Social Business Forum’s Definition
      • Business Networks
        • Types of Business Social Networks
      • The Benefits and Limitations of Enterprise Social Networking
        • Obstacles and Limitations
      • How Web 2.0 Tools Are Used by Enterprises
        • Accenture
        • Salesforce
    • Section 9.1 Review Questions
    • 9.2 Business-Oriented Public Social Networking
      • Entrepreneur Networks
    • Section 9.2 Review Questions
    • 9.3 Enterprise Social Networks
      • Taxonomy of Social Enterprise Applications
        • Characteristics of Enterprise Social Networks
        • An Example of a Private Enterprise Network
      • How Enterprise Social Networking Helps Employees and Organizations
        • Benefits to Organizations
      • Support Services for Enterprise Social Networks
      • How Companies Interface with Social Networking
        • Integration with Other Tools
      • Patterns and Speed of Adoption
    • Section 9.3 Review Questions
    • 9.4 Social Network-Based Job Markets
      • Social Recruiting
        • Recruiting and Job Searching Using Social Networks
      • Virtual Job Fairs and Recruiting Events
        • Training Employees
      • Social Network Privacy and Job Search
    • Review Questions for Section 9.4
    • 9.5 Social Entertainment
      • Entertainment and Social Networks
        • Mixi
        • Last.fm
        • Pandora
        • Amazon’s Prime Music
        • Web Series and Streaming Movies
        • Hulu
        • Funny-or-Die and Cracked.com
      • Multimedia Presentation and Sharing Sites
    • Section 9.5 Review Questions
    • 9.6 Social Games and Gamification
      • Games on Social Networks
      • The Business Aspects of Social Games
    • Case 9.1: EC Application Pokémon GO
      • Questions
      • Educational Social Games
        • Gamers Helped Scientists
      • Gamification
    • Section 9.6 Review Questions
    • 9.7 Crowdsourcing and Crowdfunding
      • Crowdsourcing as a Distributed Problem-Solving Enabler
        • Crowdsourcing Models
      • The Process of Crowdsourcing
      • Successfully Deployed Crowdsourcing Systems: Some Representative Examples
    • Case 9.2: EC Application Kickstarter
      • Questions
      • Tools for Crowdsourcing
        • Crowdfunding and Kickstarter
    • Section 9.7 Review Questions
    • 9.8 Social Collaboration (Collaboration 2.0)
      • Essentials of Social Collaboration
        • Social Collaboration (Collaboration 2.0)
        • Using Blogs and Wikis Inside the Enterprise
        • Using Twitter to Support Collaboration
        • Using LinkedIn to Support Collaboration
        • The Role of Mobile Commerce in Social Collaboration
        • Questions and Answers in Social Networks
        • Suites of Tools for Social Collaboration
      • The Future of Social Commerce
        • Conclusion: IBM’s Watson and Social Commerce
    • Section 9.8 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: LinkedIn—The Premier Public Business-Oriented Social Network
      • Smart Ways to Use LinkedIn
      • Mobile Applications
      • The Future of LinkedIn
      • Some Resources for LinkedIn
      • Questions
    • References
• Part IV: EC Support Services
  • 10: Marketing and Advertising in E-Commerce
    • Opening Case IKEA Uses Mobile and Augmented Reality
      • The Problem
      • The Solution
      • The Results
    • 10.1 Online Consumer Behavior
      • A Model of Online Consumer Behavior
      • The Major Influential Factors
        • Consumer Characteristics
        • Merchant and Intermediary-Related Factors
        • Product/Service Factors
        • EC Systems
        • Environmental Factors
      • Enhancing Customer Loyalty
    • Section 10.1 Review Questions
    • 10.2 Personalization and Behavioral Marketing
      • Personalization in E-Commerce
        • Web Cookies for Data Collection
        • Other Methods for Data Collection
        • Using Personalized Techniques to Increase Sales
    • Case 10.1: EC Application Using AI at The North Face
      • The Problem
      • The Solution
        • Questions
      • Behavioral Marketing and Collaborative Filtering
        • Behavioral Targeting
        • Collaborative Filtering
        • Other Methods
          • Rule-Based Filtering
          • Content-Based Filtering
          • Activity-Based Filtering
        • Legal and Ethical Issues in Collaborative Filtering
        • Social Psychology and Morphing in Behavioral Marketing
    • Case 10.2: EC Application Netflix Uses Technical and Social Systems so You Can Find Something to Watch
      • The Technical Approach
      • The Social Approach
        • Questions
    • Section 10.2 Review Questions
    • 10.3 Market Research for E-Commerce
      • Objectives and Concepts of Online Market Research
        • What are Marketers Looking for in EC Market Research?
      • Representative Market Research Approaches
        • Data Collection and Analysis
        • Online Surveys
          • Web-Based Surveys
          • Online Focus Groups
        • Hearing Directly from Customers
        • Data Collection in Social Networks and Other Web 2.0 Environments
        • Observing Customers’ Movements Online
          • Transaction Logs
          • Cookies and Web Bugs
          • Spyware
        • Web Analytics and Mining
          • Clickstream Analysis
          • Web Mining
      • Limitations of Online Market Research and How to Overcome Them
        • Privacy Issues in Market Research
      • Biometric and Smartphone Marketing Helps Market Research
    • Section 10.3 Review Questions
    • 10.4 Why Web Advertising
      • Overview of Web Advertising
        • The Advertising Cycle
      • Basic Internet Advertising Terminology
      • Why Internet Advertising?
        • Advertising Online and Its Advantages
        • Traditional Versus Online Advertising
    • Section 10.4 Review Questions
    • 10.5 Online Advertising Methods
      • Major Categories of Ads
        • Classified Ads
        • Display Ads
        • Interactive Ads
      • Banners
        • Benefits and Limitations of Banner Ads
      • Pop-Up and Similar-Type Ads
        • Pop-Up Videos
        • E-Mail Advertising
        • Major Advantages and Limitations of E-Mail Advertising
          • Limitations
        • Implementing E-Mail Advertising
          • E-Mail Hoaxes
          • Fraud
          • Regulatory Compliance
      • Search Engine Advertisement and Optimization
        • Search Engine Optimization (SEO)
          • Sponsored Ads (Paid Inclusion)
      • Google: The Online Advertising King
        • Google’s Major Advertising Methods: AdWords and AdSense
          • Viral Marketing
        • Video Advertising
        • Viral Videos
        • Consumer-Generated Videos
        • Interactive Videos
          • Video Click-Throughs
          • Live Interactive Videos
      • Augmented Reality in Advertising
      • Advertising in Chat Rooms and Forums
    • Case 10.3: EC Application Supporting Marketing Campaigns with Software Systems
      • The Problem
      • The Solution
        • Questions
    • Section 10.5 Review Questions
    • 10.6 Mobile Marketing and Advertising
      • Mobile Marketing and Mobile Commerce
        • Defining Mobile Marketing
        • Mobile Advertising
        • Interactive Mobile Advertising
        • Types of Mobile Ads
          • Short Message Ads
          • Location-Based Ads
        • Mobile Marketing and Advertising Campaigns
      • Mobile Marketing Implementation Guidelines
      • Tools to Support Mobile Advertisement
      • Mobile Ad Trends
      • Marketing Through Apps
    • Section 10.6 Review Questions
    • 10.7 Advertising Strategies and Promotions
      • Permission Advertising
      • Other Advertising Strategies
        • Affiliate Marketing and Advertising
          • Affiliate Networks
        • Ads as a Commodity: Paying People to Watch Ads
        • Personalized Ads
        • Advertising as a Revenue Model
        • Choose-Your-Own-Ad Format
        • Live Web Events for Advertising
      • Localization in Advertising
      • Developing an Online Advertising Plan
    • Section 10.7 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: Rolex Uses New Media Marketing
      • The Problem
      • The Solution
      • Results
        • Questions
    • References
  • 11: E-Commerce Security and Fraud Issues and Protections
    • Opening Case Kansas Heart Hospital Becomes a Victim to Ransom
      • The Incident
      • The Solution
      • The Results
    • 11.1 The Information Security Problem
      • What Is EC Security?
        • The Status of Computer Security in the United States
        • Personal Security
        • National Security
        • Security Risks for 2017 and 2018
      • Security Risks in Mobile Devices
      • Cyberwars and Cyberespionage Across Borders
        • Cyberwarfare
          • Cyberespionage
        • Attacking Information Systems
        • Types of Cyberwar Attacks
      • The Drivers of EC Security Problems
        • The Internet’s Vulnerable Design
        • The Spread of Computerized Medical Data
        • The Shift to Profit-Induced Crimes
          • Ransomware
          • Thefts of Devices
        • Computers Everywhere
        • The Increased Volume of Wireless Activities and the Number of Mobile Devices
        • The Globalization of the Attackers
        • The Explosion of Social Networking
        • The Dynamic Nature of EC Systems and the Acts of Insiders
        • The Sophistication of the Attacks
      • The Darknet and the Underground Economy
        • The Underground Internet Economy
        • The Internet Silk Road
        • The Cost of Cybercrime
    • Section 10.1 Review Questions
    • 11.2 Basic E-Commerce Security Issues and Landscape
      • Basic Security Terminology
        • Conclusion
      • The EC Security Battleground
      • The Threats, Attacks, and Attackers
        • Unintentional Threats
        • Intentional Attacks and Crimes
        • The Criminals and Their Methods
          • Money Mules
      • The Targets of the Attacks in Vulnerable Areas
        • Vulnerable Areas Are Being Attacked
        • Vulnerability Information
          • Attacking E-Mail
          • Attacking Smartphones and Wireless Systems
          • The Vulnerability of RFID Chips
        • The Vulnerabilities in Business IT and EC Systems
        • Pirated Videos, Music, and Other Copyrighted Material
      • EC Security Requirements
      • The Defense: Defenders, Strategy, and Methods
        • EC Defense Programs and Strategy
          • Information Assurance
        • Possible Punishment
        • Defense Methods and Technologies
          • Recovery
    • Section 11.2 Review Questions
    • 11.3 Technical Malware Attack Methods: From Viruses to Denial of Service
      • Technical and Nontechnical Attacks: An Overview
      • The Major Technical Attack Methods
      • Malware (Malicious Software): Viruses, Worms, and Trojan Horses
        • Viruses
          • The ILOVEYOU Virus
        • Worms
          • Macro Viruses and Micro Worms
          • Trojan Horse
        • Some Security Bugs: Heartbleed and CryptoLocker
          • Heartbleed
          • CryptoLocker
      • Mirai (Malware)
        • Denial of Service (DoS and DDoS)
        • Web Server and Web Page Hijacking
        • Botnets
          • Home Appliance “Botnet”
        • Malvertising
        • Keystroke Logging in the Underground Economy
    • Section 11.3 Review Questions
    • 11.4 Nontechnical Methods: From Phishing to Spam and Fraud
      • Social Engineering and Fraud
      • Social Phishing
        • Spear Phishing
          • Other Phishing Methods
          • Pharming
      • Fraud and Scams on the Internet
        • Types of Scams
        • E-Mail Scams
      • Top 10 Attacks and Remedies
      • Identity Theft and Identify Fraud
        • Identity Fraud
      • Cyber Bank Robberies
      • Ransomware
        • What Is Ransomware?
        • Possible Solutions
      • Spam Attacks
        • Typical Examples of Spamming
      • Spyware
      • Social Networking Makes Social Engineering Easy
        • How Hackers Are Attacking Social Networks
        • Spam in Social Networks and in the Web 2.0 Environment
          • Automated Blog Spam
        • Search Engine Spam and Splogs
      • Data Breach (Leak)
    • Section 11.4 Review Questions
    • 11.5 The Information Assurance Model and Defense Strategy
      • Confidentiality, Integrity, and Availability
      • Authentication, Authorization, and Nonrepudiation
      • E-Commerce Security Strategy
      • The Defense Side EC Systems
        • Assessing Vulnerabilities and Security Needs
        • Penetration Test
    • Section 11.5 Review Questions
    • 11.6 Defending Information Systems and E-Commerce
      • The Defense I: Access Control, Encryption, and PKI
        • Access Control
          • Authorization and Authentication
          • Authentication
          • Antivirus Protection
        • Biometric Systems
        • Encryption and the One-Key (Symmetric) System
        • Symmetric (Private) Key Encryption
        • Public Key Infrastructure
          • Public (Asymmetric) Key Encryption
          • The PKI Process: Digital Signatures and Certificate Authorities
          • Certificate Authority
          • Secure Sockets Layer (SSL)
        • Other Controls
      • The Defense II: Securing E-Commerce Networks
        • Firewalls
          • The Dual-Firewall Architecture: The DMZ
        • Virtual Private Networks (VPNs)
        • Intrusion Detection Systems (IDS)
        • Dealing with DoS Attacks
      • The Defense III: General Controls, Spam, Pop-Ups, and Social Engineering Controls
        • General, Administrative, and Other Controls
          • Physical Controls
          • Administrative Controls
        • Protecting Against Spam
        • Protecting Your Computer from Pop-Up Ads
        • Protecting Against Other Social Engineering Attacks
          • Protecting Against Phishing
          • Protecting Against Malvertising
        • Protecting Against Spyware
        • Protecting Against Cyberwars
        • Protecting Users of Social Media
        • Business Continuity and Disaster Recovery
        • SANS’s CIS Critical Security Controls
    • Section 11.6 Review Questions
    • 11.7 Consumer and Seller Protection from Online Fraud
      • Consumer (Buyer) Protection
        • Representative Tips and Sources for Your Protection
        • Third-Party Assurance Services
          • Protection by a Third-Party Intermediary
          • TRUSTe’s “Trustmark”
          • Better Business Bureau
          • WebTrust Seal
          • Evaluation by Consumers
        • The Computer Fraud and Abuse Act (CFAA)
      • Seller (Merchant) Protection
        • What Can Sellers Do?
      • Protecting Marketplaces and Social Networking Services
        • Fraud Detection Software
      • Protecting Both Buyers and Sellers: Using Electronic Signatures and Other Security Features
        • Authentication
        • Fraud Detecting Systems
    • Section 11.7 Review Questions
    • 11.8 Implementing Enterprisewide E-Commerce Security
      • The Drivers of EC Security Management
        • How Serious Is Cybersecurity?
      • Senior Management Commitment and Support
      • EC Security Policies and Training
        • Training to Do Hacking
        • Cyber Intelligence
      • EC Risk Analysis and Ethical Issues
        • Ethical Issues
      • Why Is It Difficult to Stop Internet Crime?
        • Making Shopping Inconvenient
        • Lack of Cooperation by Business Partners
        • Shoppers’ Negligence
        • Ignoring EC Security Best Practices
        • Design and Architecture Issues
        • Lack of Due Care in Business Practices
      • Protecting Mobile Devices and Mobile Apps
        • Mobile Security Issues
        • The Defense of Mobile Systems
        • The Internet of Things Security
    • Section 11.8 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: How Dyn Was Attacked by DDOS?
      • The Incident
        • The Results
      • Using Botnet
        • The Motive
      • Questions
    • References
  • 12: Electronic Commerce Payment Systems
    • Opening Case Cross-Border EC—Costco Partners with China’s Tmall
      • The Problem
      • The Solution
      • The Costco Solution
        • The Alibaba Group and Their Tmall and Alipay
        • Criteria for Collaboration
      • The Results
    • 12.1 Changing Retail Landscape
      • Omni-Channel Retail
      • Cash Versus Non-cash Transactions
        • Usage of EC Payment Methods
        • Amazon’s GO is Changing Retail
      • Move to Mobile
        • The Cashless Society
      • Implications for EC Payments
      • Critical Mass
        • Factors for Critical Mass
    • Section 12.1 Review Questions
    • 12.2 Using Payment Cards Online
      • Credit Card Reading
      • Processing Cards Online
        • Authorization and Settlement
      • Fraudulent Card Transactions
        • Methods for Combating Fraud
    • Section 12.2 Review Questions
    • 12.3 Smart Cards
      • Types of Smart Cards: Contact and Contactless
        • Smart Card Readers
      • Stored-Value Cards
      • Applications of Smart Cards
        • Retail Purchases
          • Cards Security
          • Contactless in Retailing
        • Transit Fares
    • Section 12.3 Review Questions
    • 12.4 EC Micropayments
      • Micropayment Models
      • Micropayment Options and Costs
    • Case 12.1 EC Application Innovative Credit Card Micropayments for the Korean Metropolitan Unified Fare System
      • The Problem
      • The Solution
      • The Results
    • Section 12.4 Review Questions
    • 12.5 PayPal and Other Third-Party Payment Gateways
      • PayPal
      • Other Third-Party Gateways
        • Apple Pay and Google’s Android Pay
          • Apple Pay (apple.Com/pay)
          • Android Pay (Android.Com/pay)
        • Amazon Payments
        • Global Gateways
    • Section 12.5 Questions
    • 12.6 Mobile Payments
      • Types of Mobile Payments
      • Mobile Consumer Payments: Wallets, Clouds, and Loops
        • Device-Based Digital Wallets
          • Cloud-Based Digital Wallets
          • Closed-Loop Systems
        • Mobile Point of Sale
    • Case 12.2 EC Application Using the Square Magstripe Reader
    • Questions for the Case
      • Person-to-Person (P2P) Payments
    • Section 12.6 Review Questions
    • 12.7 Digital and Virtual Currencies
      • Types of Currencies: Physical and Digital
        • Virtual Currency
        • Size of the Virtual Currency Market
        • Digital Currency Exchanges
      • Bitcoin and Other Cryptocurrencies
        • Bitcoin Background
        • Bitcoin Characteristics
        • How Does Bitcoin Work?
        • Advantages of Bitcoin
        • Disadvantages of Bitcoin
        • Bitcoin Competitors and the Future of Math-Based Currencies
    • Section 12.7 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case
      • The Problem
      • The Solution
      • The Results
    • References
  • 13: Order Fulfillment Along the Supply Chain in e-Commerce
    • Opening Case How Amazon.Com Fulfills Orders
      • The Problem
      • The Solution
        • Picking and Packing
        • Specialization of Distribution Centers
        • The Army of Robots
        • Delivery by Drones
      • The Results
    • 13.1 Order Fulfillment and Logistics: An Overview
      • Basic Concepts of Order Fulfillment and Logistics
      • The EC Order Fulfillment Process and Elements
      • Operation Models
      • Order Fulfillment and the Supply Chain
    • Section 13.1 Review Questions
    • 13.2 Order Fulfillment in Make-to-Order (MTO) and Mass Customization
      • Mass Customization, Make-to-Order, and Assemble-to-Order
    • Case 13.1: EC Application Dell’s World-Class Supply Chain and Order Fulfillment System
      • Direct-to-Consumer and Configure-to-Order
        • Assemble-to-Order
      • Segmented Supply Chain
      • Results
      • Questions
      • Make-to-Order and Assemble-to-Order
        • Using 3D Printing for Mass Customization
        • 3D and e-Commerce
    • Case 13.2: EC Application Feetz Inc. Is Using 3D for Mass Customization in e-Commerce
      • How Does Feetz Work?
      • Questions
        • Using Robots with Make-to-Order Fulfillment
    • Section 13.2 Review Questions
    • 13.3 Warehousing, Robots, and Warehouse Management Systems
      • Using Robots (Bots) in Warehouses
      • Warehouse Management System (WMS)
    • Section 13.3 Review Questions
    • 13.4 Delivery to Customers: From Robots to Drones
      • Speeding Up Deliveries: From Same Day to a Few Hours
        • Same- Day Delivery
        • Delivery by Drones
        • Obstacles to Drone Delivery
          • Additional Examples
          • Delivery of Medical Supplies
        • Delivery by Robots
          • Grocery Delivery in Washington DC by Robots
    • Section 13.4 Review Questions
    • 13.5 Problems in Order Fulfillment along Supply Chains
    • Section 13.5 Review Questions
    • 13.6 Solutions for Order Fulfillment Problems Along the Supply Chain
      • Improvements in the Order-Taking Activity
      • Changing the Structure and Process of the Supply Chain
      • Integrated Global Logistics Program
      • Partnering Efforts and Outsourcing Logistics
      • Supply Chain Segmentation
    • Section 13.6 Review Questions
    • 13.7 RFID as a key Enabler in Supply Chain Management
      • The Essentials of RFID
    • Case 13.3: EC Application RFID Supports Macy’s Multichannel Strategy
      • Questions
      • RFID Applications in the Supply Chain Around the Globe
        • RFID at Starbucks
        • RFID at Deutsche Post (Germany)
        • RFID at Atlantic Beef Products (Ontario, Canada)
    • Section 13.7 Review Questions
    • 13.8 Other Order Fulfillment Topics
      • Handling Returns (Reverse Logistics)
      • Order Fulfillment in B2B
        • Using e-Marketplaces and Exchanges to Ease Order Fulfillment Problems in B2B
      • Order Fulfillment in Services
      • Innovative e-Fulfillment Strategies
    • Section 13.8 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Projects
    • Closing Case: Cross-Border EC (Partnering with Tmall Global)
      • The Problem
      • The Solution
      • The Results
      • Questions
    • References
• Part V: E-Commerce Strategy and Implementation
  • 14: EC Strategy, Globalization, SMEs, and Implementation
    • Opening Case Telstra Corporation Helps Its Corporate Customers Justify EC Initiatives
      • The Problem
      • The Solution
        • Justifying Video Conferencing
        • Justifying Teleworking
        • Justifying Web Contact Centers
        • Justifying Fleet and Field Force Management
        • Justifying Green Efficiency
      • The Results
    • 14.1 Organizational Strategy: Concepts and Overview
      • Strategy and Performance Cycle
      • Strategy Initiation
        • Core Competencies
        • First-Mover Advantage
      • Strategy Formulation
        • Selecting E-Commerce Opportunities
        • Risk Analysis in Strategy Formulation
        • Collaborative Efforts in Strategy Formulation
        • Pricing Strategy
        • Acquisitions, Partnerships, Joint Venture, and Multi-EC Model Strategy
      • Strategy Implementation
        • E-Commerce and Social Media Strategy Implementation Process
          • Start with a Pilot Project
          • Allocate Resources
          • Manage the Project
        • E-Commerce Strategy Implementation Issues
          • Build, Buy, or Rent EC Elements
          • Outsource: What? When? To Whom?
          • Example: Gartner’s Magic Quadrant
      • Strategy Assessment
      • Performance Improvement and Innovations
        • The Objectives of Assessment
        • The Performance Assessment Process
    • Section 14.1 Review Questions
    • 14.2 Why Justify E-Commerce and Social Media Investments? How Can They Be Justified?
      • Increased Pressure for Financial Justification
      • Other Reasons Why EC and Social Media Justification is Needed
      • EC Investment Categories and Benefits
      • How Is an EC or Social Media Investment Justified?
        • Cost–Benefit Analysis and the Business Case
      • What Needs to Be Justified? When Should Justification Take Place?
      • Using Metrics in EC and Social Media Justification
        • Metrics, Measurements, and Key Performance Indicators
    • Case 14.1: EC Application Aldi Supermarket Trying E-Commerce in the United Kingdom
      • The Problem
      • The Solution
      • The Results
      • Questions
      • Web Analytics
      • The Process of Justifying EC and IT Projects
        • Quantitative or Qualitative Metrics?
    • Section 14.2 Review Questions
    • 14.3 A Strategy for Global E-Commerce and Social Media
      • Benefits and Extent of Global Operations
      • Barriers to Global E-Commerce
        • Cultural Differences
          • Mini Case: Dangdang Inc.
        • Language Translation
          • Machine Translation
        • Legal Issues
        • Geographic Issues and Localization
          • Web Localization
        • Economic and Financial Issues
      • Breaking Down the Barriers to Global E-Commerce
    • Section 14.3 Review Questions
    • 14.4 Strategy for Small- and Medium-Sized Enterprises
    • Case 14.2: EC Application Website Builders
      • The Problem
      • The Solution
      • Questions
      • Globalization and SMEs
      • Resources to Support SME Activities in EC and Social Media
      • SMEs and Social Networks
    • Section 14.4 Review Questions
    • 14.5 The Implementation Landscape
      • The Major Implementation Factors
        • Justification/Economics
        • Acquire or Self-Develop Your E-Commerce or Social Media Management System
        • Organizational Readiness and Impacts of E-Commerce
        • How to Succeed
    • Case 14.3: EC Application E-Commerce Builders
      • The Problem
      • The Solution
      • Questions
        • Using Vendors and Materials
    • Section 14.5 Review Questions
    • 14.6 Development Strategies for E-Commerce and Social Media Projects
      • In-House Development: Insourcing
      • Insourcing with Applications or Tools
        • Advantages and Limitations of Software Solutions
      • Outsourcing Development and Implementation
        • Project Outsourcing Options
    • Case 14.4: EC Application Would You Build an App Online?
      • The Problem
      • The Solution
      • Questions
      • Selecting a Development Option
    • Section 14.6 Review Questions
    • 14.7 Opportunities for Success in E-Commerce and Social Media and Avoiding Failure
      • Factors that Determine E-Commerce and Social Media Success
        • E-Commerce and Social Media Failures
        • E-Commerce and Social Marketing Effectiveness
      • E-Commerce and Social Media Successes
        • Strategies for EC and Social Media Success
          • Additional Guidelines for EC and Social Media Success
      • Cultural Differences in EC and Social Media Successes and Failures
    • Section 14.7 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: Battle of the B2C Titans
      • The Leader: Amazon
      • A Competitor: Walmart
      • A Competitor: Alibaba
      • The State of the Market
      • Questions
    • References
  • 15: E-Commerce: Regulatory, Ethical, and Social Environments
    • Opening Case Fake News: The Austin, Texas, Fiasco
      • The Initial Step
      • The Story Goes Viral
      • Further Events
      • False Rumors Spread Much Faster Than True Ones
    • 15.1 Ethical Challenges and Guidelines
      • Ethical Principles and Guidelines
      • Business Ethics
        • The Issues of Internet Abuse in the Workplace
          • Managing Internet Abuse
        • Monitoring Employees: Is It Ethical?
      • EC Ethical and Legal Issues
        • Other Issues
        • Internet Use That Is Not Work Related
    • Section 15.1 Review Questions
    • 15.2 Intellectual Property Law and Copyright Infringement
      • Intellectual Property in E-Commerce
        • Recording Movies, Shows, and Other Events
        • Copyright Infringement and Protection
        • File Sharing
        • Illegal Visits to Torrent, Streaming, and Download Sites (i.e., Piracy)
        • Legal Aspects of Infringement
        • The RIAA Industry Versus the Violators
          • Globalization
        • Digital Rights Management (DRM)
        • Patents
          • Oracle Versus Google
        • Trademarks
      • Protecting Intellectual Property on Websites
    • Section 15.2 Review Questions
    • 15.3 Privacy Rights, Protection, and Free Speech
      • Privacy in E-Commerce
      • Social Networks Changing the Landscape of Privacy and Their Protection
        • Information Pollution and Privacy
        • Global View
      • Privacy Rights and Protection
        • Opt-In and Opt-Out
        • Some Measures of Privacy Protection
      • Free Speech Online Versus Privacy Protection
        • Free Speech Online Versus Child Protection Debate
      • The Price of Protecting an Individual’s Privacy
    • Case 15.1: EC Application School Administrators Used Webcams to Spy on Students at Home
      • Questions
      • The Future of ePrivacy
      • How Information About Individuals Is Collected and Used Online
        • Cookies
        • Spyware as a Threat to Privacy and Intellectual Property
        • RFID’s Threat to Privacy
        • Monitoring Employees
        • Other Methods
      • Privacy Protection by Information Technologies
        • Privacy Policies and Regulations
      • Privacy Issues in Web 2.0 Tools and Social Networks
        • Presence, Location-Based Systems, and Privacy
      • Privacy Protection by Ethical Principles
        • Government Spying on Its Citizens
        • P3P Privacy Platform
      • Privacy Protection in Countries Other Than the United States
    • Section 15.3 Review Questions
    • 15.4 Other EC Legal Issues
      • Selected Legal and Regulatory Environment: E-Discovery and Cyberbullying
        • E-Discovery
        • E-Discovery and Social Networks
          • EDRM
        • Cyberbullying
        • Top 10 Internet and EC Legal Issues in 2016
        • A Sample of Other Issues
          • Drivers of EC and Internet Laws
        • A Final Note
    • Section 15.4 Review Questions
    • 15.5 Fake Content on the Web
      • Fake News
        • Google and Facebook Actions
      • Other Fake Content Types and Activities on the Internet
      • Internet Trolls
        • Types of Trolls
        • Controlling Trolls
      • Difficulties Controlling Fake Content
        • Controlling Fake Content
        • What to Do When There Is Fake Content About Your Company?
      • Tips for Analyzing and Dealing with Various Types of Fake News
    • Section 15.5 Review Questions
    • 15.6 Public Policy, Taxation, and Political Environments
      • Net Neutrality
      • Taxation of EC Transactions in the United States
      • Internet Censorship by Countries
    • Section 15.6 Review Questions
    • 15.7 Societal Issues and Green EC
      • The Digital Divide
        • Overcoming the Digital Divide
      • Telecommuting
      • Does EC Increase Unemployment?
        • Automation and Job Losses
        • The Current Automation Impact
        • So What Can Be Done?
      • Green EC and IT
        • Operating Greener Businesses, Eco-friendly Data Centers, and Cloud Computing
        • How to Operate Greener Businesses, Data Centers, and Supply Chains
        • Global Green Regulations
        • The Electronic Product Environmental Assessment Tool
      • Other Societal Issues
        • Education
        • Public Safety, Surveillance, and Homeland Security
        • Health Aspects
    • Section 15.7 Review Questions
    • 15.8 The Future of E-Commerce
      • Some Key Factors for the Future of E-Commerce
      • New Trends That Are Shaping the Future of B2C
        • The B2C Road to 2016
      • The Future of B2B
        • Zorzini’s List of Trends for 2016 and Beyond
        • Other Predictions
      • Integrating the Marketplace with the Marketspace
      • M-Commerce
      • Social Commerce
      • Future Technological Trends that May Accelerate the Speed of E-Commerce
      • Future Trends That Are Limiting the Spread of EC
      • Consumer Behavior
      • Conclusion
      • Enjoy Some Interesting Videos About the Future of E-Commerce
        • L’Oréal of Paris
        • Chatbots
    • Section 15.8 Review Questions
    • Managerial Issues
    • Summary
    • Key Terms
    • Discussion Questions
    • Topics for Class Discussion and Debates
    • Internet Exercises
    • Team Assignments and Projects
    • Closing Case: The Pirate Bay and the Future of File Sharing
      • An Overview
      • The Legal Situation
      • Current Operation
      • Discussion
      • Questions
    • References
• Glossary
• Index

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