• Chapter One (13)
• Introduction (13)
  • 1.1 Introduction (14)
  • 1.2 Research Objectives (16)
  • 1.3 Research Questions (16)
  • 1.4 Research Hypotheses (17)
  • 1.5 Research Design (17)
  • 1.6 Research method and data analysis (18)
  • 1.7 Results (18)
• Chapter Two (20)
• Literature Review (20)
  • Introduction (21)
  • 2.2 Queue Basic Requirements (21)
    • 2.2.1 Justice (22)
    • 2.2.2 Waiting time (24)
    • 2.2.3 Environment (25)
  • 2.3 Conceptual Framework (26)
    • 2.3.1 Queue (27)
    • 2.3.2 Perceived Quality (28)
    • 2.3.3 Perceived Price (29)
    • 2.3.4 Perceived Sacrifice (32)
    • 2.3.5 Perceived Value (33)
    • 2.3.6 Willingness to buy (35)
• Chapter Three (37)
• Research Methodology (37)
  • The marketing research process (38)
  • 3.2 Research design classification (40)
    • 3.2.1 Cross-sectional designs (41)
    • 3.2.2 Longitudinal designs (42)
    • 3.2.3 Causal research (42)
  • 3.3 Survey techniques (43)
    • 3.3.1 Questionnaires (44)
  • 3.4 Measurement and scaling (45)
    • 3.4.1 Likert scale (45)
    • 3.4.2 Sampling (45)
  • 3.5 Research Hypothesis (46)
    • 3.5.1 The Null Hypothesis (48)
  • 3.6 Reliability and validity of measures (48)
  • 3.7 Frequency distribution (49)
  • 3.8 Cross-tabulations (49)
  • 3.9 Correlation (50)
  • 3.10 Regression (51)
    • 3.10.1 Bivariate regression (51)
    • 3.10.2 Multiple regressions (52)
  • 3.11 Research procedure of study (52)
• Chapter Four (54)
• Data Analyses (54)
  • Introduction (55)
  • 4.2 Descriptive analyze (55)
    • 4.2.1 Respondent Frequency by Age (55)
    • 4.2.2 Respondent Frequency by Gender (56)
    • 4.2.3 Respondent Frequency by Education (57)
    • 4.2.4 Frequency of each Scenario (58)
  • 4.3 Cross Tabulation (60)
    • 4.3.1 Gender & different scenarios (60)
    • 4.3.2 Age & different scenarios (61)
    • 4.3.3 Education & different scenarios (62)
  • 4.4 Cronbach Alpha values (63)
  • 4.5 Correlation Analysis (64)
  • 4.6 Regressions (65)
    • 4.6.1 Hypothesis 1 analysis: (65)
    • 4.6.2 Hypothesis 2 analysis: (66)
    • 4.6.3 Hypothesis 3 analysis: (67)
    • 4.6.4 Hypothesis 4 analysis: (70)
    • 4.6.5 Hypothesis 5 analysis: (71)
    • 4.6.6 Hypothesis 6 analysis: (72)
    • 4.6.7 Hypothesis 7 analysis: (74)
    • 4.6.8 Detail Analysis of Conceptual Framework (76)
• Chapter Five (77)
• Conclusion (77)
  • Conclusion (78)
  • 5.2 Future Study and limitation (80)
• Bibliography (82)
• Appendix (87)