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kazerani--vessal
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Mysteries of new product promotion; Effects of layout on buyer behavior
, Article 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010, 2 June 2010 through 5 June 2010, Singapore ; 2010 , Pages 468-473 ; 9781424465675 (ISBN) ; Rezaee Vessal, S ; Rezaee Vessal,S ; Sharif University of Technology
2010
Abstract
This article studies effects of store layout in a department store on buyer behavior towards new products. Shelf layout -in terms of parameters which influence buyer behavior- is formulated by two variables; pattern of prices and pattern of popularity. A novel method based on previous works of authors has been developed to measure these two factors, so that they can be compared against shares of department sales statistics. Investigating this relationship helps both retailers and marketing agents to better understand effect of shelf layout in promoting a newly developed product. Results show that correlation between price difference and department share is strong. There is also a weaker...
Test Methodology and Wear Characteristics of Material at Subzero Temperatures
, M.Sc. Thesis Sharif University of Technology ; Farrahi, Gholamhossein (Supervisor)
Abstract
Components in cryogenic milieu with relative motion, like seals and pumps cannot be lubricated by using oils or other lubricants. Therefore materials wear in cryogenic condition is a great concern. To earn valid data about the wear properties of common and super useful material in cryogenic tribosystems, reconstruction wear test apparatus at cryogenic temperature is needed. Investigations on metal-metal couple show that austenitic stainless steels have favorable and auspicious sliding properties at cryogenic temperature. This persuades us to survey the wear parameter of these prolific materials like austenitic stainless steels specifically. This research provides the wear parameters of...
New product promotion and e-commerce; effects of retailer webpage layout on buyer behavior
, Article 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010, Singapore, 2 June 2010 through 5 June 2010 ; 2010 , Pages 1224-1229 ; 9781424465675 (ISBN) ; Vessal, S. R ; Movarrei, R ; Sharif University of Technology
2010
Abstract
This article studies effects of webpage layout in an online retailer on buyer behavior towards new products and is a sequel to a study performed by authors in department stores. Webpage layout -in terms of parameters which influence buyer behavior- is formulated by two variables; pattern of prices and pattern of popularity. A novel method based on above-mentioned study, has been developed to measure these two factors, so that they can be compared against retailer sales statistics. Investigating this relationship helps both online retailers and marketing agents to better understand effect of webpage layout in promoting a newly developed product. Results show that correlation between price...