Sharif Digital Repository

Drawing on the associative network memory theory (ANMT), this study aims to investigate the impact of social media marketing activities (SMMAs) on brand equity (BE) of luxury brands through the mediating role of brand image (BI) and the moderating role of word of mouth (WOM). This study employs a cross-sectional design to collect data from online adult users of Weibo in China. Data are analyzed in SmartPLS (v. 4.0.8.4) to evaluate the measurement model and the structural model. Findings of this study reveal that SMMAs have a significant positive impact on BI and BE. Besides, BI partially mediates the relationship between SMMAs and BE. Moreover, WOM moderates the association between SMMAs and... 

Responsible sustainable consumer behavior might serve as a complex pattern of social and environmental issues, consistent with the perspective of sustainability as a construct with both social and environmental pillars. Anchored on signaling theory and attribution theory, this study seeks to unearth a hitherto unexplored mechanism that might translate sustainability marketing into elevated responsible sustainable consumer behavior through the mediating role of brand image. Besides, this study aims to examine the impact of corporate social responsibility, as an intervening variable, to underpin the association between sustainability marketing and brand image. This study analyzes data from... 

Based on exclusive thermal dynamic of nanomaterials, various applications are noted in engineering and industrial processes. Owing to such thermal impact, the researchers have presented comprehensive research on nanomaterials. While claiming novel applications of nanofluids, the stability of nanomaterials is important for which less attention has been paid. On this end, the aim of current research is to predict the thermal instability of graphene nanoparticles with suspension of water base fluid due to transient Hartmann flow. The Poiseuille flow of water-based nanoparticles subject to the magnetic force is assumed between two plates. The numerical outcomes are predicted with implementation... 

Significance: The thermal analysis of nanofluid in a vertical cylinder (artery) in a magnetized environment holds significant implications in physiological and thermal regulation networks. This research is significant in biomedical engineering with applications like medical diagnostics and treatment strategies. Motive: This study investigates the thermal behavior of a magnetized blood-based ternary Carreau nanofluid flowing through a vertically bounded artery with quadratic convection. Velocity and heat transfer analysis is conducted within the artery, utilizing thermal radiation and quadratic convection in a magnetized setting. The base fluid consists of blood, augmented with three... 

Volatile organic compounds (VOCs) represent a very important class of pollutants that causes serious health effects. There is an urgent requirement to establish efficient technologies that can reduce and control VOCs. Non-thermal plasma (NTP) is an emerging technology that can decompose low concentration VOCs. However, the low efficiency and high power cost are major hindrances in its commercialization. In this work, Co–Cu with TiO2 support catalysts are prepared by using the deposition precipitation method and utilized in post-plasma catalysis for the efficient degradation of toluene selected as a model VOC. The synergistic effect of Co–Cu/TiO2 with different Co/Cu molar ratios along with... 

A localized magnetic field is a vector field that alters in space because of magnetic materials or electric currents. Some examples of localized magnetic fields are indoor localization, magnetic anomaly detection, magnetoencephalography, and quantum physics. Magnetic fields can be used to estimate the orientation and position of a device inside a building by measuring the changes in the magnetic field caused by ferromagnetic substances. On the other hand, a Tri-hybrid nanofluid can transfer heat better than a normal hybrid nanofluid by mixing three different nanoparticles with synergistic effects. It can have more varied physical and thermal properties by choosing different combinations of... 

Smart grid plays an important role in managing demand response management in modern smart city using Information and Communication Technologies (ICTs). In smart grid environment, sensors are widely used for surveillance. These are deployed on the high tension power supply lines which help to share the information to control center about line breakage or any other flaw. Besides the cyber-attacks, sensors may also experience physical attacks as they are deployed on high-tension power lines in an open environment. Moreover, an attacker can also impersonate the information exchanged between sensors, gateways and control centers. Therefore, the most indispensable requirement is to prevent these... 

Volatile organic compounds (VOCs) are a major class of pollutants that are hazardous to human health and environment. An emerging and successful technology for the treatment of VOC, even at low concentrations is nonthermal plasma (NTP). However, it has the disadvantages of generating undesired by-products and is less energy efficient. In this work, the NTP is combined with ferrite-based catalysts Co–Zn–Fe2O4, Co–Fe2O4, and Zn–Fe2O4 are prepared by the coprecipitation method to study the impact of input power (11–44 W), CO2 selectivity, NOx, O3, and undesired by-product generation for the degradation of toluene as representing VOC. The NTP with catalysts significantly improves the removal... 

The history of plants to be utilized as medicines is thousands of years old. Black cumin is one of the most widely examined plant possessing naturally occurring compounds with antimicrobial potential. Foliar application of growth stimulators is a successful strategy to enhance yield and quality in many crops. A field study was planned to apply growth stimulator like moringa leaf extract on black cumin crop grown under field conditions using RCB design with three replications. All other agronomic inputs and practices were uniform. The treatments were moringa leaf extract concentrations (10%, 20%), growth stages (40 days after sowing, 80 DAS, 120 DAS, 40 + 80 DAS, 40 + 120 DAS, 80 + 120 DAS,... 

Estate administration involves managing and distributing a deceased individual’s assets to beneficiaries, as well as managing the liabilities. This process comprises legal, financial, and administrative tasks that ensure assets are transferred based on the deceased's wishes and in accordance with the law. In Southeast Asia countries such as Indonesia, Malaysia and Brunei where Muslims represents the majority of population, the Islamic law plays an integral part in the inheritance management as the process to be in line with the Islamic teachings and principle. The role of the syariah authority namely the syariah courts is prevalent and therefore, abidance to the rule under the syariah legal... 

A novel intelligent semi-active control system for an eleven degrees of freedom passenger car's suspension system using magnetorheological (MR) damper with neuro-fuzzy (NF) control strategy to enhance desired suspension performance is proposed. In comparison with earlier studies, an improvement in problem modeling is made. The proposed method consists of two parts: a fuzzy control strategy to establish an efficient controller to improve ride comfort and road handling (RCH) and an inverse mapping model to estimate the force needed for a semi-active damper. The fuzzy logic rules are extracted based on Sugeno inference engine. The inverse mapping model is based on an artificial neural network... 

Using CNG as an additive for gasoline is a proper choice due to higher octane number of CNG enriched gasoline with respect to that of gasoline. As a result, it is possible to use gasoline with lower octane number in the engine. This would also mean the increase of compression ratio in SI engines resulting in higher performance and lower gasoline consumption. Over the years, the use of simulation codes to model the thermodynamic cycle of an internal combustion engine have developed tools for more efficient engine designs and fuel combustion. In this study, a thermodynamic cycle simulation of a conventional four-stroke spark-ignition engine has been developed. The model is used to study the... 

With the declining energy resources and increase of pollutant emissions, a great deal of efforts has been focused on the development of alternatives for fossil fuels. One of the promising alternative fuels to gasoline in the internal combustion engine is natural gas [1-5]. The application of natural gas in current internal combustion engines is realistic due to its many benefits. The higher thermal efficiency due to the higher octane value and lower exhaust emissions including CO2 as a result of the lower carbon to hydrogen ratio of the fuel are the two important feature of using CNG as an alternative fuel. It is well known that computer simulation codes are valuable economically as a cost... 

Gaining insight into possible vibratory responses of dynamical systems around their stable equilibria is an essential step, which must be taken before their design and application. The results of such a study can significantly help prevent instability in closed-loop stabilized systems by avoiding the excitation of the system in the neighborhood of its resonance. This paper investigates nonlinear oscillations of a rotary inverted pendulum (RIP) with a full-state feedback controller. Lagrange’s equations are employed to derive an accurate 2-DoF mathematical model, whose parameter values are extracted by both the measurement and 3D modeling of the real system components. Although the governing... 

A suction-controlled ring device has been developed to continuously measure the coefficient of lateral soil pressure in deformable unsaturated soil samples from the at-rest to the active condition under application of increasing vertical pressure and controlled matric suction. The device incorporates a thin aluminum specimen ring equipped with horizontal strain gages for recording the lateral soil strains. In addition, a sensor recording water volume changes is utilized to continuously monitor the degree of saturation of the soil sample during tests. The matric suction within the soil texture is controlled using the axis translation technique. In order to verify the performance of the ring... 

We introduce a new smooth, non-toxic, biocompatible method for cross-linking of gum tragacanth (GT), a polysaccharide of natural origin, in order to serve as a new supporting matrix for immobilization systems. The modified gum is used as a matrix for the catalysis of the conversion of benzyl penicillin to 6-aminopenicillanic acid (6-APA) by means of Escherichia coli ATCC11105 with penicillin G acylase (PGA) activity. The results show that GT beads can not only serve as a proper matrix for immobilization, but show enhanced hydrolysis rate and stability compared to other immobilization systems used for this reaction. This signifies the potential of GT as a biocompatible matrix for... 

The Class-E power amplifier has been widely studied and formulated in the literature. Although the majority of reported inductive coupling wireless power transfer (WPT) systems use a class-E power amplifier for driving the primary coil, still there is a lack of a comprehensive study on class-E circuit dedicated to WPT, providing a set of closed form design equations for proper class-E operation. This paper presents the required design equations needed to design a 'true' class-E circuit for WPT applications. Equations for the series-tuned secondary coil WPT system are presented, as well as two different design procedures for the parallel-tuned secondary coil. The derived equations have been... 

Pole Side Impact Tes is one out of three crash tests described by Euro NCAP standard for star rating of a vehicle and is required for assessing the Adult Occupant Protection. In this paper the goal is to determine the crashworthiness of side doors and B pillar in a Pole Side Impact Test based on Euro New Car Assessment Program (Euro-NCAP) using computer and simulation method. In this matter, a vehicle model has been prepared and meshed using Hypermesh and CATIA. The velocity of 29 km/h has been assigned to the vehicle which was on top of a cart while the pole has been assigned as a rigid static object based on Euro NCAP requirements specifically. Results show that different amounts of energy... 

To assess a car under the Euro New Car Assessment Program (Euro-NCAP), Adult Occupant Protection is one out of three parameters which need to be calculated with a weight factor of 50% while the other parameters, Child Occupant Protection and Pedestrian Occupant Protection, have a weight factor of 20%. The Pole Side Impact Test, beside two other tests, Side and Front Impact, is also required to calculate the Adult Occupant Protection. It shows how important the Pole Side Impact Test is and what an effective role it has in the car rating assessment. In this paper, the objective is to evaluate the effect of thickness on the energy absorbed by the side doors and the B pillar and its...